Pricing and Revenue Optimization
By (author) Robert Phillips
Normal Price: $124.88
Your Price: $112.39 AUD, inc. GST
Shipping: $7.95 per order
You Save: $12.49! (10% off normal price)
Plus...earn $5.62 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Pricing and Revenue Optimization by Robert Phillips
Book DescriptionThis is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact email@example.com.
Buy Pricing and Revenue Optimization book by Robert Phillips from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780804746984
(257mm x 185mm x 33mm)
Imprint: Stanford University Press
Publisher: Stanford University Press
Publish Date: 5-Aug-2005
Country of Publication: United States
Books By Author Robert Phillips
Trust Me, PR is Dead, Paperback (June 2015)
In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive.
Oxford Handbook of Pricing Management, Paperback (June 2014)
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
Religious Studies, Paperback (June 2011)View all books by Robert Phillips
Prepare for exam success in six easy steps with this GCSE Religious Studies revision guide. All the key content on your course is covered in a user-friendly format and the book is packed with features to help you boost your revision and maximise your marks.
» Have you read this book? We'd like to know what you think about it - write a review about Pricing and Revenue Optimization book by Robert Phillips and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Robert Phillips
Dr. Robert Phillips is Founder and Chief Technology Officer of Nomis Solutions and Professor of Professional Practice at the Graduate School of Business at Columbia University
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.