A Primer for Integrated Marketing Communications
Normal Price: $306.00
Your Price: $275.40 AUD, inc. GST
Shipping: $7.95 per order
You Save: $30.60! (10% off normal price)
Plus...earn $13.77 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Primer for Integrated Marketing Communications by Philip J. Kitchen
Book DescriptionThis textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Buy Primer for Integrated Marketing Communications book by Philip J. Kitchen from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415314206
(234mm x 156mm x 15mm)
Publisher: Taylor & Francis Ltd
Publish Date: 8-Jul-2004
Country of Publication: United Kingdom
Books By Author Philip J. Kitchen
Integrated Communications in the Post-Modern Era, Hardback (November 2014)
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
Dominant Influence of Marketing in the 21st Century, Hardback (April 2013)» View all books by Philip J. Kitchen
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
» Have you read this book? We'd like to know what you think about it - write a review about Primer for Integrated Marketing Communications book by Philip J. Kitchen and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687