Television and the Female Consumer
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Private Screenings by Lynn Spigel
Book DescriptionWhile much research into television has been historical, textual, or empirical, this volume approaches the topic from a sociocultural and feminist perspective, to address important questions from the viewpoint of the audience as well as from that of the industry. The contributors examine the ways in which the television industry seeks to deliver a female audience to its advertisers while inserting itself into women's lives, both at home and in the marketplace - hence the concept of a private screening in which the outside media world is brought into the personal space. The volume analyzes how television delivers "consumption" to its female audience by displaying commodities and lifestyles that attempt to engender an idealized sense of community and how audiences understand television programming and how these programs construct definitions of "femininity".
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Book DetailsISBN: 9780816620531
(234mm x 156mm x 17mm)
Imprint: University of Minnesota Press
Publisher: University of Minnesota Press
Publish Date: 16-Apr-1992
Country of Publication: United States
Books By Author Lynn Spigel
Revolution of the Eye, Hardback (June 2015)
An engaging exploration of the relationship between avant-garde art and American network television from the 1940s through the 1970s
TV by Design, Hardback (January 2009)
Uncovers the story of how modernism and network television converged and intertwined in their mutual ascent during the decades of the cold war. This title shows how TV was instrumental in introducing the public to the different trends in art and design.
Feminist Television Criticism, Paperback (December 2007)
Takes into account the changes in the television industry, the academic field of television studies and the culture and politics of feminist movements. This book explores how television represents feminism and considers how critics themselves have created feminism and post-feminism as historical categories and political identities.
Revolution Wasn't Televised, Paperback (May 1997)» View all books by Lynn Spigel
Explores the many ways that prime time television played a central role in the social conflicts of the 1960's in America.
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