A Primer in Design and Communications
By (author) Michael Johnson
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Problem Solved by Michael Johnson
Book DescriptionDesigners and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram.
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Book DetailsISBN: 9780714841748
(245mm x 210mm x 33mm)
Imprint: Phaidon Press Ltd
Publisher: Phaidon Press Ltd
Publish Date: 1-Oct-2002
Country of Publication: United Kingdom
Books By Author Michael Johnson
Branding. In Five and a Half Steps, Hardback (September 2016)
The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes
Pocket Guide to Oxford, Paperback (April 2016)
A souvenir guidebook to the -architecture, history, and principal attractions of Oxford.
Sunderland Cottage, Paperback (October 2015)View all books by Michael Johnson
For the first time, this in-depth study explores the history behind the construction of the famous 'Sunderland cottages'.
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Author Biography - Michael Johnson
Michael Johnson is Creative Director of johnson banks, which was voted most creative consultancy in Britain in 1999. He is Chairman of Education for British Design and Art Direction (D&AD) and lectures regularly on design theory and practice.
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