Product Development for the Service Sector
Lessons from Market Leaders
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Product Development for the Service Sector by Robert G. Cooper
Book DescriptionAs the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sector--get close to the customer, offer multi-dimensional solutions, provide high-quality support. But in today's highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturers--employing a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.
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Book DetailsISBN: 9780738201054
(229mm x 153mm x 22mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 1-Oct-1999
Country of Publication: United States
Books By Author Robert G. Cooper
Winning at New Products, Paperback (July 2011)» View all books by Robert G. Cooper
Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership.
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Author Biography - Robert G. Cooper
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.
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