Leading Change Through Integrated Product Development
By (author) David L. Rainey
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Product Innovation by David L. Rainey
Book DescriptionIncreasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.
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Book DetailsISBN: 9780521066013
(244mm x 170mm x 33mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 19-Jun-2008
Country of Publication: United Kingdom
Books By Author David L. Rainey
Sustainable Business Development, Paperback (February 2010)
Provides a working knowledge of sustainable business development and its key methods and techniques.
Enterprise-Wide Strategic Management, Hardback (December 2009)» View all books by David L. Rainey
A fresh, holistic approach to strategic management in the modern business environment.
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Author Biography - David L. Rainey
David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a professor of management and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is a leading internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation.
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