2nd Revised edition
By (author) Robert G. Cooper
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Product Leadership by Robert G. Cooper
Book DescriptionAs we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.
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Book DetailsISBN: 9780465014330
(235mm x 156mm x 26mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 13-Dec-2004
Country of Publication: United States
Books By Author Robert G. Cooper
Winning at New Products, Paperback (July 2011)
Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership.
Product Development for the Service Sector, Hardback (October 1999)» View all books by Robert G. Cooper
The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.
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Author Biography - Robert G. Cooper
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.
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