The Product Manager's Fieldguide
Practical Tools, Exercises and Resources for Improved Product Management
By (author) Linda Gorchels
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Product Manager's Fieldguide by Linda Gorchels
Book DescriptionThis is the first all-in-one guide to the techniques and tools of today's top product managers. Linda Gorchels' bestselling "The Product Manager's Handbook" introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in "The Product Manager's Field Guide", Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage. "The Product Manager's Field Guide" tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace.Look to it for: wide-ranging exercises and self-assessments for developing and rating your skills and competencies; tools and action steps for using your skills to enhance customer satisfaction and competitive position; the five competencies of a top-performing product manager - and ways to practice and incorporate them into your daily routine; and, today's best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company! "The Product Manager's Field Guide" is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding.
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Book DetailsISBN: 9780071410595
(231mm x 190mm x 12mm)
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 28-Apr-2003
Country of Publication: United States
Books By Author Linda Gorchels
Business Model Renewal: How to Grow and Prosper by Defying Best Practices and Reinventing Your Strategy, Hardback (April 2012)
When your market changes, you have to change your strategy and take control of your own success. In a global market that is constantly evolving, you can't expect "magic bullets" or "best practices" - or any stand-alone business philosophy. This guide challenges you to re-evaluate your methods, rethink your options, and reignite your organization.
Product Manager's Handbook, Hardback (October 2011)
The go-to guide for creating and managing a fully integrated product lifecycle--updated with critical information about innovative new tools and evolving customer perceptions
Manager's Guide to Distribution Channels, Hardback (April 2004)» View all books by Linda Gorchels
Channel management has become one of the important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. This title provides managers and decision makers with tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
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Author Biography - Linda Gorchels
Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.
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