Product Strategy and Management
2nd Revised edition
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Product Strategy and Management by Michael J. Baker
Book DescriptionProduct Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.
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Book DetailsISBN: 9780273694502
(246mm x 189mm x 29mm)
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 19-Apr-2007
Country of Publication: United Kingdom
Books By Author Michael J. Baker
Dialogue, Argumentation and Education, Hardback (December 2016)
This book presents the historical, theoretical and empirical foundations of educational practices involving dialogue and argumentation.
Marketing Theory, Paperback (May 2016)
Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.
Marketing Strategy and Management, Paperback (December 2014)» View all books by Michael J. Baker
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
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