Professional Communications Toolkit by D. Joel Whalen
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Professional Communications Toolkit
By D. Joel Whalen

The Professional Communications Toolkit

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Format: Paperback

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Professional Communications Toolkit by D. Joel Whalen

Book Description

Professional Communication Handbook is filled with practical, research-based techniques that will immediately make the reader a better communicator. Not just a book on ohow to make a speecho or ohow to write a business letter.o Professional Communication Handbook presents a compelling, new vision of communication that offers little known and amazingly effective techniques for the novice speaker and stage-savvy pro alike. People get only 10% of your meaning from the words you say. What about the other 90%? YouA ll know how to manage that all-important 90% because Whalen bypasses traditional ospeech-class body-language-centered trainingo and its focus on the speakerA s gestures and tone of voice. Instead, youA ll learn a more practical system of communication trainingA'one modeled on how top professionals in business, medicine, advertising, and finance speak, lead, and persuade. Electronic Communication: Today people tiptoe through communication landmines: voicemail, e-mail, and PowerPoint presentations. YouA ll learn to maximize your e-mail and voicemailA s communication impact by using techniques favored by advertising wizards and broadcasters.Whalen gives step-by-step instructions for building high-impact PowerPoint slidesA'without falling into the trap of relying on its bells and whistles. See how you can use tables and graphs to deliver your ideas and communicate. The Professional Communication Handbook is a comprehensive professional communications handbook written by one of the worldA s foremost authorities on business communication. WhalenA s methods apply perfectly to all professional communication, whether itA s one-on-one conversations, or speaking at small staff meetings, or delivering a keynote address to a ballroom full of people.

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Book Details

ISBN: 9781412927161
ISBN-10: 1412927161
Format: Paperback
(254mm x 178mm x 16mm)
Pages: 304
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 14-Feb-2007
Country of Publication: United States

Books By Author D. Joel Whalen


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Author Biography - D. Joel Whalen

Joel Whalen is Academic Director of the Kellstadt Center Sales Leadership Program at Chicago's DePaul University (since 1986). He is an Associate Professor of Marketing and holds a Ph.D. in Marketing Com-munications (Florida State University '86). Dr. Whalen has been listed by Who's Who in America and Men of Distinction, Cambridge, England. He is a Sales and Sales Management Fellow of the American Marketing Association. The Ernst & Young Entrepreneurship Foundation named him Entrepreneur of the Year, and he is a member of the Entrepreneur Hall of Fame. Joel has received numerous awards for outstanding teaching. After 10 years of study, experimentation, and innovation, in cooperation with companies, associations, and thousands of DePaul students, Joel discovered the core psychological, attitudinal, and behavioral drivers behind effective, professional communication. He created a series of exercises that have helped people become more masterful communicators. In workshops and classes throughout the U.S., Australia, and Thailand, Dr. Whalen gives thousands of people the tools they need. Dr. Whalen has an extensive background in sales and advertising. As a salesperson and sales manager, he consistently set all-time sales records. Joel has received numerous advertising awards for creative television and radio commer-cials, including an award for one of the first television commercials created by a computer. In Florida politics, Whalen was communications advisor to several successful, statewide political campaigns. Dr. Whalen is the author of I See What You Mean, Sage Publications. He has published articles in: Psychology & Marketing Journal of Business Research Journal of Business Ethics Design Management Journal Journal of Educational & Psychological Measurement Journal of Promotions Management Joel has been interviewed by national and international press including:l CBS NBC ABC PBS NPR's Marketplace Advertising Age Atlanta Constitution Chicago Tribune Chicago Sun Times Christian Science Monitor Financial Times of London Playboy Time The Australian Broadcasting Company (ABC)

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