The Professionalization of Political Communication
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Professionalization of Political Communication by Ralph Negrine
Book DescriptionPolitical communication has a powerful influence in shaping public awareness and opinion. However, this in itself can be seen as a carefully constructed discourse. This book examines both the complex practice of political messaging and the mouthpiece through which it is voiced. In examining the shifting tenor of this discourse, the authors ponder one particular glaring area within the debate. Has the communication of politics become professionalized? Who are these so-called 'professionals' and what part do they play in the political process? Following this enquiry, the authors develop a framework for understanding the changing accent of the political dialect in various contexts, such as governmental campaigns and elections. The effect of professionalization upon political debate is candidly explored across various European countries and their respective political systems. A valuable insight into the evolving practice of political communication. This is volume 3 in the "Changing Media, Changing Europe" book series, supported by the European Science Foundation.
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Book DetailsISBN: 9781841501598
(229mm x 172mm x 11mm)
Imprint: Intellect Books
Publisher: Intellect Books
Publish Date: 1-Feb-2007
Country of Publication: United Kingdom
Books By Author Ralph Negrine
Cable Television and the Future of Broadcasting, Hardback (May 2013)
Surveying developments in cable television in the major industrialised countries, this book looks at the technology, its potential, and how far it had been implemented, considering the reaction of governments, existing broadcasting corporations and licensing authorities.
Communications Policy, Hardback (September 2010)
Culture, politics, economics and technology all impact upon policy decisions. This book explores relevant theory and research from across these fields to introduce key debates and developments in communications policy. With contributions from leading scholars, this book is key reading for all students, researchers and policy makers.
Transformation of Political Communication, Paperback (September 2008)» View all books by Ralph Negrine
The relationship between politics and the media is continually evolving. This book explores the technological, political and social forces that affect the practice of political communication throughout the world today. Offering a critical, historical approach, this book is for all students interested in the communication of politics.
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Author Biography - Ralph Negrine
Christina Holtz-Bacha is Professor of communication at the University of Erlangen-Nurnberg, Germany. Paolo Mancini is Professor of Communication at the University of Perugia, Italy. Ralph Negrine is Professor of Political Communication in the Journalism Studies department at the University of Sheffield. Stylianos Papathanassopoulos is Professor in Media Organisation and Policy at the Faculty of Communication and Media studies at the National and Kapodistrian University of Athens.
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