Profiles in Small Businesses
A Competitive Strategy Approach
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Profiles in Small Businesses by Margo E. Anderson
Book DescriptionA new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to 'ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: GBP45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.
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Book DetailsISBN: 9780415098281
(229mm x 152mm x 21mm)
Publisher: Taylor & Francis Ltd
Publish Date: 16-Dec-1993
Country of Publication: United Kingdom
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