The Profit Impact of Marketing Strategy Project
Retrospect and Prospects
Normal Price: $170.00
Your Price: $153.00 AUD, inc. GST
Shipping: $7.95 per order
You Save: $17.00! (10% off normal price)
Plus...earn $7.65 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Profit Impact of Marketing Strategy Project by Paul W. Farris
Book DescriptionThis book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.
Buy Profit Impact of Marketing Strategy Project book by Paul W. Farris from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780521840538
(228mm x 152mm x 19mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 4-Nov-2004
Country of Publication: United Kingdom
Books By Author Paul W. Farris
Profit Impact of Marketing Strategy Project, Paperback (November 2009)» View all books by Paul W. Farris
The contribution of the PIMS project explored in the context of developments in business.
» Have you read this book? We'd like to know what you think about it - write a review about Profit Impact of Marketing Strategy Project book by Paul W. Farris and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Paul W. Farris
Paul Farris is the Landmark Communications Professor of Business at the University of Virginia's Darden Graduate School of Business Administration. Michael Moore is the Bank of America Research Professor at the Darden School of Business and Professor of Health Evaluation Sciences at the School of Medicine, University of Virginia. He is also a Managing Director at Huron Consulting Group, and National Practice Director of the Economic Litigation and Consulting practice.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.