Profit Maximization Through Customer Relationship Marketing
Measurement, Prediction, and Implementation
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Profit Maximization Through Customer Relationship Marketing by Lerzan Aksoy
Book DescriptionDiscover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensure that their marketing dollar achieves the highest return on investment (ROI). Customer centric approaches such as customer relationship marketing (CRM) aim to increase customer retention, acquisition, satisfaction, loyalty, differentiate customer value, develop customers via up-sell and cross-sell opportunities, and decrease costs. Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation comprehensively explains how to make best use of customer information to better manage customer value and firm profitability. This valuable text also explains the importance of, as well as how to establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to clearly illustrate concepts. Topics discussed in Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation include: * the goals of customer centric approaches * various customer segmentation approaches * cross-selling as a strategy for customer relationship management * strategies to effectively use customer loyalty * the value and cultivation of customer satisfaction and customer retention * and more! Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation is an invaluable resource for practitioners, educators, and graduate students.
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Book DetailsISBN: 9780789038036
(211mm x 150mm x 10mm)
Imprint: Routledge Member of the Taylor and Francis Group
Publisher: Taylor & Francis Inc
Publish Date: 22-Feb-2008
Country of Publication: United States
Books By Author Lerzan Aksoy
Wallet Allocation Rule, Hardback (January 2015)
Customer Loyalty Isn't Enough Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets.
Why Loyalty Matters, Paperback (March 2010)
"Why Loyalty Matters" provides compelling insight into how loyalties, large and small, offer the prescription to the emptiness many feel in their lives, and to the increasing fragmentation found in communities through failing businesses.
Loyalty Myths, Hardback (October 2005)» View all books by Lerzan Aksoy
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
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Author Biography - Lerzan Aksoy
Virginia State University, USA
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