Profitable Photography in the Digital Age
Strategies for Success
By (author) Dan Heller
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Profitable Photography in the Digital Age by Dan Heller
Book DescriptionThe ultimate digital-age resource for the serious amateur considering a career in photography and the professional wanting to take an existing businesses to the next level! Written by a professional photographer and Internet technology entrepreneur, this guide explains the fundamental shifts within the photography industry since the inception of digital imaging and the Internet. By explaining how business is done now, this book helps photographers understand what it takes to sell, deliver, and compete in today's market. Eschewing the "one size fits all" approach of other guides, this book explores an extensive range of business models to help the reader determine the best approach for selling his or her own photography. Whether working with film or the latest digital equipment, photographers will find real-world insights to crucial topics such as: setting business expectations; applying business sense; marketing photography successfully; setting prices; selling prints; running a Web-based photography business; working with stock photography agencies; legally protecting images; and much more. Profitable Photography in the Digital Age includes special tips for photographers selling images for posters, postcards, and calendars, as well as a photography equipment list. Any photographer wanting to think smartly and analytically about his or her business will need this book.
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Book DetailsISBN: 9781581154122
(228mm x 153mm x 14mm)
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-May-2005
Country of Publication: United States
Books By Author Dan Heller
Digital Photographer's Guide to Model Releases, Paperback (April 2008)» View all books by Dan Heller
Scenario: You're at your kid's soccer match at school and you're taking pictures. Being the photo buff that you are, you get everything--kids scoring goals, parents screaming from the sidelines, the popcorn vendor, and fans in the stands. Later, you show the pictures to some of the people, and find that some want to buy a print for themselves.
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Author Biography - Dan Heller
Dan Heller is a freelance travel photographer and founder of Z-Code software, one of the first commercially available e-mail systems designed for the Internet.
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