Profiting from Uncertainty
Strategies for Succeeding No Matter What the Future Brings
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Profiting from Uncertainty by Paul J. H. Schoemaker
Book DescriptionIn an environment of increasing technological and global instability, the risks of ignoring uncertainty are greater than ever. But so are the rewards of actively addressing it. Traditionally, managers have viewed uncertainty as an obstacle interfering with the company's existing plans. PROFITING FROM UNCERTAINTY shows the opposite to be true, that the unknown creates opportunity and that scenario based planning, options thinking and other approaches can actually be used to profit from the ambiguity. Dr. Paul Schoemaker, a worldwide authority on strategic decision making, goes beyond other gurus who simply project how the future might unfold to take a comprehensive approach that moves from external scenarios to key success factors to real options to implementation. Drawing on his work with companies in such diverse fields as biotechnology, financial services, utilities and online travel, Schoemaker shows how to 1) develop and analyse multiple industry scenarios, 2) craft nimble strategies, 3) implement them using an options approach and 4) make real time adjustments through dynamic monitoring.
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Book DetailsISBN: 9780743223287
(234mm x 155mm x 25mm)
Imprint: Free Press
Publisher: Simon & Schuster Ltd
Publish Date: 13-Jul-2002
Country of Publication: United Kingdom
Books By Author Paul J. H. Schoemaker
Peripheral Vision, Hardback (May 2006)
From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery. How good is your organisation at sensing, interpreting and acting on these signals? This book helps an organization see further to seize the opportunities and avoid the risks that come from the periphery.
Wharton on Managing Emerging Technologies, Paperback (September 2004)» View all books by Paul J. H. Schoemaker
An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
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Author Biography - Paul J. H. Schoemaker
Formerly a strategic planner with Royal Dutch/Shell's scenario planning group in London, is the Chairman and CEO of Decision Strategies International, Inc. He is also Research Director of the Mack Center for Technological Innovation at the Wharton School where he teaches strategy and decision making.
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