Propaganda Technique in World War I
By (author) Harold D. Lasswell
Normal Price: $72.00
Your Price: $64.80 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.20! (10% off normal price)
Plus...earn $3.24 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Propaganda Technique in World War I by Harold D. Lasswell
Book DescriptionThis classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials.In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda--for instance, a distinction is made between "value demands" (war aims, war guilt, and casting the enemy as evil personified) and "expectations" (the illusion of victory)--and how to summarize the procedures employed in organizing and carrying out propaganda operations. Propaganda Technique in World War I deals primarily with problems of internal administration and lateral coordination rather than with the relationship between policymakers and propagandists. However, Jackson Giddens enumerates procedures in the book that illustrate an underlying assumption that decision makers were deeply involved in propaganda and influenced by considerations of public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category of "war aims" and its relation to the propagandist, for this, more than any other category of content, "is the catalyst of transnational political action." Giddens's exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell's study while confirming its value as outstanding groundwork for continuing research.
Buy Propaganda Technique in World War I book by Harold D. Lasswell from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780262620185
(203mm x 133mm x 12mm)
Imprint: MIT Press
Publisher: MIT Press Ltd
Publish Date: 15-Apr-1971
Country of Publication: United States
Books By Author Harold D. Lasswell
Forecasting, Paperback (February 1978)» View all books by Harold D. Lasswell
The results help to identify both the accuracies and hidden biases of forecasting techniques, information that should be of vital interest to all policy-makers and planners.
» Have you read this book? We'd like to know what you think about it - write a review about Propaganda Technique in World War I book by Harold D. Lasswell and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.