Proposal Savvy by Elise K. Parsigian
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Proposal Savvy
By Elise K. Parsigian

Proposal Savvy

Creating Successful Proposals for Media Projects

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Format: Paperback

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Proposal Savvy by Elise K. Parsigian

Book Description

Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It' are included throughout the book to illustrate real world problem-solving procedures and thought processes.

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Book Details

ISBN: 9780761900276
ISBN-10: 0761900276
Format: Paperback
(229mm x 152mm x 15mm)
Pages: 288
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 2-Apr-1996
Country of Publication: United States

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