Psycholinguistic Phenomena in Marketing Communications
Edited by Tina M. Lowrey
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Psycholinguistic Phenomena in Marketing Communications by Tina M. Lowrey
Book DescriptionThe field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
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Book DetailsISBN: 9780805856903
(229mm x 152mm x 21mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 23-Jan-2007
Country of Publication: United States
Books By Author Tina M. Lowrey
Psycholinguistic Phenomena in Marketing Communications, Paperback (January 2013)
The application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behaviour. Contributors from a variety of fields discuss the perspectives of psycholinguistic theory.
Contemporary Consumption Rituals, Hardback (November 2003)» View all books by Tina M. Lowrey
This work offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures.
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