Psycholinguistic Phenomena in Marketing Communications by Tina M. Lowrey
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Psycholinguistic Phenomena in Marketing Communications
By Tina M. Lowrey

Psycholinguistic Phenomena in Marketing Communications

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Format: Hardback

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Psycholinguistic Phenomena in Marketing Communications by Tina M. Lowrey

Book Description

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

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Book Details

ISBN: 9780805856903
ISBN-10: 0805856900
Format: Hardback
(229mm x 152mm x 21mm)
Pages: 310
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 23-Jan-2007
Country of Publication: United States

Other Editions...


Books By Author Tina M. Lowrey

Psycholinguistic Phenomena in Marketing Communications by Tina M. Lowrey Psycholinguistic Phenomena in Marketing Communications, Paperback (January 2013)

The application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behaviour. Contributors from a variety of fields discuss the perspectives of psycholinguistic theory.

Contemporary Consumption Rituals by Tina M. Lowrey Contemporary Consumption Rituals, Hardback (November 2003)

This work offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures.

» View all books by Tina M. Lowrey

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Psycholinguistic Phenomena in Marketing Communications by Tina M. Lowrey
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Contemporary Consumption Rituals by Tina M. Lowrey
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