Psychology Behind Trademark Infringement and Counterfeiting by J. L. Zaichkowsky
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Psychology Behind Trademark Infringement and Counterfeiting
By J. L. Zaichkowsky

The Psychology Behind Trademark Infringement and Counterfeiting

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Format: Hardback

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Psychology Behind Trademark Infringement and Counterfeiting by J. L. Zaichkowsky

Book Description

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.

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Book Details

ISBN: 9780805847925
ISBN-10: 0805847928
Format: Hardback
(229mm x 152mm x 22mm)
Pages: 322
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 12-Jul-2006
Country of Publication: United States

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Books By Author J. L. Zaichkowsky

Psychology Behind Trademark Infringement and Counterfeiting by J. L. Zaichkowsky Psychology Behind Trademark Infringement and Counterfeiting, Paperback (July 2006)

Informs readers concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. This book provides those involved in commerce with some understanding, some ideas, and strategy for building differentiated brands that are easy to protect.

» View all books by J. L. Zaichkowsky

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