The Psychology of Everyday Things
By (author) Donald A. Norman
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Psychology of Everyday Things by Donald A. Norman
Book DescriptionEven the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingenious--even liberating--book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The book presents examples aplenty--among them, the VCR, computer, and office telephone, all models of how not to design for people.But good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. But the designer must care.The author is a world-famous psychologist and pioneer in the application of cognitive science. His aim is to raise the consciousness of both consumers and designers to the delights of products that are easy to use and understand.
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Book DetailsISBN: 9780465067091
(229mm x 152mm x 25mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 23-May-1988
Country of Publication: United States
Books By Author Donald A. Norman
Invisible Computer, Paperback (September 1999)» View all books by Donald A. Norman
Technologies have a life cycle, and they must change as they gain maturity. Alas, the computer industry thinks it is still in its rebellious years, exalting in technical complexity. In this book, the author shows why the computer is difficult to use, and why this is so fundamental to its nature.
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Author Biography - Donald A. Norman
Donald A. Norman is Professor of Computer Science at Northwestern University, a former "Apple Fellow," and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.
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