Psychology of Media and Politics by George Comstock
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Psychology of Media and Politics
By George Comstock

The Psychology of Media and Politics

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Format: Hardback

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Psychology of Media and Politics by George Comstock

Book Description

Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. This book discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society. Issues addressed include: * How powerful are the media in shaping political beliefs/judgment? * How has this power changed in recent years? * How does media influence voting behavior? * To what extent do media opinions affect political decision making?

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Book Details

ISBN: 9780121835521
ISBN-10: 0121835529
Format: Hardback
(229mm x 152mm x 24mm)
Pages: 328
Imprint: Academic Press Inc
Publisher: Elsevier Science Publishing Co Inc
Publish Date: 30-Jan-2004
Country of Publication: United States

Books By Author George Comstock

Media and the American Child by George Comstock Media and the American Child, Hardback (April 2007)

Summarizes the research on the various forms of media on children. This title looks at how much time they spend with media everyday, television programming and its impact on children, and how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents.

» View all books by George Comstock


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Author Biography - George Comstock

George Comstock earned his Ph.D. at Stanford University. He currently is the S.I. Newhouse Professor at the School of Public Communication, Syracuse University in the Television-Radio-Film Department. He is the author of Television and the American Child and was the senior author of the original Television and Human Behavior.Professor Comstock is a social psychologist and expert on the social effects of mass media. He is former science advisor and senior research coordinator of U.S. Surgeon General's Scientific Advisory Committee on Television and Social Behavior. Professor Comstock teaches classes insocial effects of television and communication research methods. Erica Scharrer is an Associate Professor in the Department of Communication at University of Massachusetts and studies media content, opinions about media, and media influence.

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Psychology of Media and Politics by Erica Scharrer
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