Public Health Communication
Evidence for Behavior Change
Edited by Robert C. Hornik
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Public Health Communication by Robert C. Hornik
Book DescriptionThis volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.
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Book DetailsISBN: 9780805831764
(229mm x 152mm x 29mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 12-Feb-2002
Country of Publication: United States
Books By Author Robert C. Hornik
Prediction and Change of Health Behavior, Paperback (July 2007)
"This book is based on a symposium held in honor of Martin Fishbein's 70th birthday in March 2006 at the Annenberg School for Communication, University of Pennsylvania"--P. ix.
Public Health Communication, Paperback (February 2002)» View all books by Robert C. Hornik
Topics covered in this book include: using mass media to prevent cigarette smoking; television campaigns and sensation seeking targetting of adolescent marijuana use - a controlled time-series approach; and effects of a mass media campaign to prevent AIDS among young people in Ghana.
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