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Public Opinion by Susan Herbst
Book DescriptionPublic Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change, The authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in political science, psychology, sociology, and communications to help undergraduates understand public opinion in America. The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior, Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion. Thoroughly updated, this edition includes new data and discussions throughout, including a chapter on economic and rational choice approaches to understanding public opinion. The chapters are carefully constructed to introduce terms and concepts to both advanced students and those unfamiliar with the field.
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Book DetailsISBN: 9780813341729
(229mm x 152mm x 30mm)
Imprint: Westview Press Inc
Publisher: The Perseus Books Group
Publish Date: 13-Aug-2004
Country of Publication: United States
Books By Author Susan Herbst
Reading Public Opinion, Paperback (October 1998)
Drawing on ideas from political science, sociology and psychology this text explores how three sets of political participants - legislative staffers, political activists and journalists - actually evaluate and assess public opinion.
Numbered Voices, Paperback (April 1996)
This study demonstrates that the way public opinion is measured affects the use that voters, legislators, and journalists make of it. It explores the history of public opinion in the United States from the mid-19th century to the present day in order to assess the workings of US politics.
Politics at the Margin, Paperback (August 1994)» View all books by Susan Herbst
This book analyses how oppressed citizens - women, African Americans, and political radicals - create their own forms of public expression.
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Author Biography - Susan Herbst
Carroll J. Glynn is professor and director of the School of Communication at The Ohio State University. Susan Herbst is Provost and Executive VP for Academic Affairs at the State University of New York, Center at Albany. Garrett J. O'Keefe is professor of journalism at Colorado State University. Robert Y. Shapiro is professor of political science at Columbia University. Mark Lindeman is assistant professor of political science at Bard College.
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