Public Relations Metrics
Research and Evaluation
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Public Relations Metrics by Betteke van Ruler
Book DescriptionResponding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
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Book DetailsISBN: 9780805862720
(229mm x 152mm x 23mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 1-Dec-2007
Country of Publication: United States
Books By Author Betteke van Ruler
Public Relations and Social Theory, Hardback (March 2009)» View all books by Betteke van Ruler
Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, and on issues of power, behavior, and language. This book contains chapters each of which is devoted to an individual theorist, providing an overview of that theorist's key concepts and contributions.
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Author Biography - Betteke van Ruler
Betteke van Ruler, PhD, is Professor of Communication and Organization in the Amsterdam School of Communication Research at the University of Amsterdam in the Netherlands. Her research focuses on the practice of communication management and the relationship between organizations and the press. Ana Tkalac Vercic, PhD, is Associate Professor of Marketing and Marketing Communications at the Graduate School of Business and Economics, in Zagreb, Croatia. Her major research interests are focused on attitude and attitude change in public relations. She is a former Fulbright scholar and a recipient of various other grants and sholarships. Dejan Vercic, PhD, FCIPR is a partner at Pristop agency and Associate Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually.
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