Public Relations Research Annual
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Public Relations Research Annual by Larissa A. Grunig
Book DescriptionThe purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers. Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.
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Book DetailsISBN: 9780805806786
(229mm x 152mm x 14mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 1-May-1990
Country of Publication: United States
Books By Author Larissa A. Grunig
Excellent Public Relations and Effective Organizations, Hardback (August 2002)
This volume is the final product of the "excellence project" - a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. It contains many new statistical analyses of the survey data and more details from the case studies.
Manager's Guide to Excellence in Public Relations and Communication Management, Paperback (August 1995)» View all books by Larissa A. Grunig
This text reports the findings of a study of public relations and communications management. The study identifies three spheres of communication excellence: the inner sphere of communication excellence; shared expectations of top communicators; and organizational culture.
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