Public Relations and Communication Management
An Aotearoa/New Zealand Perspective
Normal Price: $93.95
Your Price: $84.56 AUD, inc. GST
Shipping: $6.95 per order
You Save: $9.39! (10% off normal price)
Plus...earn $4.23 in Boomerang Bucks
Availability: Available to order, no due date
Public Relations and Communication Management by Gary Mersham
Book DescriptionPublic Relations and Communication Management is specifically tailored to our unique cultural, communication, and information environments. This book provides locally-relevant expertise and 'kiwi' case studies from authors who live, teach, and work in public relations in New Zealand. Up-to-date with current industry practice, the book includes the latest developments in social media, reputation management, government relations and communicating in cultural diversity. As a relatively small society, New Zealand can adapt and innovate quickly, and the public relations industry here has often been at the forefront of best practice, with practitioners moving rapidly to take up, apply, and test new concepts and technologies long before larger markets do. This text reflects this experience and is both culturally appropriate for New Zealand, and also shows the future of public relations as it could be for innovative practitioners working anywhere in the world. Written in plain language and illustrated throughout with real world examples, this text is comprehensive and explicit in its coverage of the skills and critical insights needed for public relations practice, and also challenges the reader to consider the wider social context within which public relations operates. It is a text that is long overdue for students, practitioners and everybody who is interested in Public Relations in Aotearoa/New Zealand.
Buy Public Relations and Communication Management book by Gary Mersham from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781442527553
(198mm x 129mm x mm)
Imprint: Pearson Education New Zealand
Publisher: Pearson Education New Zealand
Publish Date: 3-Dec-2009
Country of Publication: New Zealand
You might also like...
Quick Win Public Relations by Kevin Hora
QUICK WIN PUBLIC RELATIONS is aimed at businesses and not-for-profit organisations seeking to build and enhance their relationships with key stakeholders across a range of activities, from publicity to managing crises.
Corporate Reputation by Angel Alloza
The definitive handbook for managing a company's brand and reputation.
PR Masterclass by Alex Singleton
Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.
Planning and Managing Public Relations Campaigns by Anne Gregory» View more books like these...
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This edition describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients.
» Have you read this book? We'd like to know what you think about it - write a review about Public Relations and Communication Management book by Gary Mersham and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
© 2003-2015. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.