Public Relations and Communication Management
An Aotearoa/New Zealand Perspective
Public Relations and Communication Management by Gary Mersham
Book DescriptionPublic Relations and Communication Management is specifically tailored to our unique cultural, communication, and information environments. This book provides locally-relevant expertise and 'kiwi' case studies from authors who live, teach, and work in public relations in New Zealand. Up-to-date with current industry practice, the book includes the latest developments in social media, reputation management, government relations and communicating in cultural diversity. As a relatively small society, New Zealand can adapt and innovate quickly, and the public relations industry here has often been at the forefront of best practice, with practitioners moving rapidly to take up, apply, and test new concepts and technologies long before larger markets do. This text reflects this experience and is both culturally appropriate for New Zealand, and also shows the future of public relations as it could be for innovative practitioners working anywhere in the world. Written in plain language and illustrated throughout with real world examples, this text is comprehensive and explicit in its coverage of the skills and critical insights needed for public relations practice, and also challenges the reader to consider the wider social context within which public relations operates. It is a text that is long overdue for students, practitioners and everybody who is interested in Public Relations in Aotearoa/New Zealand.
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Book DetailsISBN: 9781442527553
Classification: Public relations
Format: Paperback (198mm x 129mm x mm)
Imprint: Pearson Education Australia
Publisher: Pearson Education Australia
Publish Date: 3-Dec-2009
Country of Publication: Australia
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Provides discussions on such topics as the multicultural nature of South African society, ethics in public relations and promotional strategies. In this book, the application of modern technology is dealt with in depth, and includes such issues as compiling a research brief and planning and presentation using technology.
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