Public Relations and Communication Management
An Aotearoa/New Zealand Perspective
Public Relations and Communication Management by Gary Mersham
Book DescriptionPublic Relations and Communication Management is specifically tailored to our unique cultural, communication, and information environments. This book provides locally-relevant expertise and 'kiwi' case studies from authors who live, teach, and work in public relations in New Zealand. Up-to-date with current industry practice, the book includes the latest developments in social media, reputation management, government relations and communicating in cultural diversity. As a relatively small society, New Zealand can adapt and innovate quickly, and the public relations industry here has often been at the forefront of best practice, with practitioners moving rapidly to take up, apply, and test new concepts and technologies long before larger markets do. This text reflects this experience and is both culturally appropriate for New Zealand, and also shows the future of public relations as it could be for innovative practitioners working anywhere in the world. Written in plain language and illustrated throughout with real world examples, this text is comprehensive and explicit in its coverage of the skills and critical insights needed for public relations practice, and also challenges the reader to consider the wider social context within which public relations operates. It is a text that is long overdue for students, practitioners and everybody who is interested in Public Relations in Aotearoa/New Zealand.
Buy Public Relations and Communication Management book by Gary Mersham from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781442527553
Classification: Public relations
Format: Paperback (198mm x 129mm x mm)
Imprint: Pearson Education Australia
Publisher: Pearson Education Australia
Publish Date: 3-Dec-2009
Country of Publication: Australia
You might also like...
PR Masterclass by Alex Singleton
Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.
Online Public Relations by David Phillips
The internet, social media and advances in mobile technology have totally revolutionized the practice of public relations; a revolution that has not only affected the way PR professionals communicate but has transformed the nature of communication itself. This title shows readers how to use online tools intelligently and effectively.
Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke L. Caywood
A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
Reputation Economics by Joshua Klein» View more books like these...
A new currency based on reputation has been created as the internet has become more social. Companies are not only tracking what an individual is tweeting and what sites they use, but they're using this knowledge to dynamically price their goods based on a consumer's reach and reputation online: welcome to the age of Reputation Economics.
Books By Author Gary Mersham
Handbook of Public Relations, Paperback (December 2001)» View all books by Gary Mersham
Provides discussions on such topics as the multicultural nature of South African society, ethics in public relations and promotional strategies. In this book, the application of modern technology is dealt with in depth, and includes such issues as compiling a research brief and planning and presentation using technology.
» Have you read this book? We'd like to know what you think about it - write a review about Public Relations and Communication Management book by Gary Mersham and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
© 2003-2014. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.