Public Relations and Communication Management by Gary Mersham
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Public Relations and Communication Management
By Gary Mersham

Public Relations and Communication Management

An Aotearoa/New Zealand Perspective

By (author) See other recent books by Gary Mersham See other recent books by Petra Theunissen See other recent books by Joseph Peart
Format: Paperback

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Public Relations and Communication Management by Gary Mersham

Book Description

Public Relations and Communication Management is specifically tailored to our unique cultural, communication, and information environments. This book provides locally-relevant expertise and 'kiwi' case studies from authors who live, teach, and work in public relations in New Zealand. Up-to-date with current industry practice, the book includes the latest developments in social media, reputation management, government relations and communicating in cultural diversity. As a relatively small society, New Zealand can adapt and innovate quickly, and the public relations industry here has often been at the forefront of best practice, with practitioners moving rapidly to take up, apply, and test new concepts and technologies long before larger markets do. This text reflects this experience and is both culturally appropriate for New Zealand, and also shows the future of public relations as it could be for innovative practitioners working anywhere in the world. Written in plain language and illustrated throughout with real world examples, this text is comprehensive and explicit in its coverage of the skills and critical insights needed for public relations practice, and also challenges the reader to consider the wider social context within which public relations operates. It is a text that is long overdue for students, practitioners and everybody who is interested in Public Relations in Aotearoa/New Zealand.

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Book Details

ISBN: 9781442527553
ISBN-10: 1442527552
Classification: Public relations
Format: Paperback (198mm x 129mm x mm)
Pages: 296
Imprint: Pearson Education Australia
Publisher: Pearson Education Australia
Publish Date: 3-Dec-2009
Country of Publication: Australia

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Books By Author Gary Mersham

Handbook of Public Relations by Gary Mersham Handbook of Public Relations, Paperback (December 2001)

Provides discussions on such topics as the multicultural nature of South African society, ethics in public relations and promotional strategies. In this book, the application of modern technology is dealt with in depth, and includes such issues as compiling a research brief and planning and presentation using technology.

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