Public Relations and Communication Management by Gary Mersham
Look inside with Google Book Preview
Public Relations and Communication Management
By Gary Mersham

Public Relations and Communication Management

An Aotearoa/New Zealand Perspective

By (author) See other recent books by Gary Mersham See other recent books by Petra Theunissen See other recent books by Joseph Peart
Format: Paperback

Normal Price: $88.95
Your Price: $80.06 AUD, inc. GST
Shipping: $6.95 per order
You Save: $8.89! (10% off normal price)
Plus...earn $4.00 in Boomerang Bucks
Availability: Available Available to order, no due date



Public Relations and Communication Management by Gary Mersham

Book Description

Public Relations and Communication Management is specifically tailored to our unique cultural, communication, and information environments. This book provides locally-relevant expertise and 'kiwi' case studies from authors who live, teach, and work in public relations in New Zealand. Up-to-date with current industry practice, the book includes the latest developments in social media, reputation management, government relations and communicating in cultural diversity. As a relatively small society, New Zealand can adapt and innovate quickly, and the public relations industry here has often been at the forefront of best practice, with practitioners moving rapidly to take up, apply, and test new concepts and technologies long before larger markets do. This text reflects this experience and is both culturally appropriate for New Zealand, and also shows the future of public relations as it could be for innovative practitioners working anywhere in the world. Written in plain language and illustrated throughout with real world examples, this text is comprehensive and explicit in its coverage of the skills and critical insights needed for public relations practice, and also challenges the reader to consider the wider social context within which public relations operates. It is a text that is long overdue for students, practitioners and everybody who is interested in Public Relations in Aotearoa/New Zealand.

Buy Public Relations and Communication Management book by Gary Mersham from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9781442527553
ISBN-10: 1442527552
Classification: Public relations
Format: Paperback (198mm x 129mm x mm)
Pages: 296
Imprint: Pearson Education Australia
Publisher: Pearson Education Australia
Publish Date: 3-Dec-2009
Country of Publication: Australia

You might also like...

Encyclopedia of Public Relations by Robert L. Heath Encyclopedia of Public Relations by Robert L. Heath

Encyclopedia of Public Relations remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession.

PR Professional's Handbook by Caroline Black PR Professional's Handbook by Caroline Black

Offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown on the individual skills required in briefing, writing and presenting. This book covers the role and importance of PR and communications in organisations, key theories for PR, skills and disciplines, channels and creativity.

It's Not Just PR by W. Timothy Coombs It's Not Just PR by W. Timothy Coombs

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.

Meet the People by James Frayne Meet the People by James Frayne

Drawing on interviews with respected political consultants and case studies of successful campaigns, the author reveals how the campaigns engage public audiences and shape their views, and shows how businesses can implement these techniques and strategies in their corporate communications.

» View more books like these...

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Public Relations and Communication Management book by Gary Mersham and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Gary Mersham close
»
Recent books by Petra Theunissen close
Public Relations and Communication Management by Petra Theunissen
»
Recent books by Joseph Peart close
Public Relations and Communication Management by Joseph Peart
»
BoomerangBooks.com.au close