Public Relations as Relationship Management by John A. Ledingham
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Public Relations as Relationship Management
By John A. Ledingham

Public Relations as Relationship Management

A Relational Approach to the Study and Practice of Public Relations

Edited by See other recent books by John A. Ledingham See other recent books by Stephen D. Bruning See other recent books by Eyun- Jung Ki
Format: Paperback

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Public Relations as Relationship Management by John A. Ledingham

Book Description

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

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Book Details

ISBN: 9780805841039
ISBN-10: 0805841032
Format: Paperback
(229mm x 152mm x 14mm)
Pages: 274
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 13-May-2001
Country of Publication: United States

Other Editions...


Books By Author John A. Ledingham

Public Relations as Relationship Management by John A. Ledingham Public Relations as Relationship Management, Paperback (May 2015)

Revised edition of Public relations as relationship management, edited by John A. Ledingham, Stephen D. Bruning, published in 2000 by L. Erlbaum.

» View all books by John A. Ledingham

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Public Relations as Relationship Management by John A. Ledingham
Public Relations as Relationship Management by John A. Ledingham
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Public Relations as Relationship Management by Stephen D. Bruning
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Public Relations as Relationship Management by Eyun- Jung Ki
Public Relations as Relationship Management by Eyun- Jung Ki
Public Relations as Relationship Management by Eyun- Jung Ki
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