Public Relations in Britain
A History of Professional Practice in the Twentieth Century
By (author) Jacquie L'Etang
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Public Relations in Britain by Jacquie L'Etang
Book DescriptionIn this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.
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Book DetailsISBN: 9780805838046
(229mm x 152mm x 20mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 8-Jul-2004
Country of Publication: United States
Books By Author Jacquie L'Etang
Sports Public Relations, Paperback (December 2013)View all books by Jacquie L'Etang
A critical introduction to this increasingly popular subject from one of the most highly regarded authors in the field. The perfect balance between theory and practice.
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