Public Relations in Practice
2nd Revised edition
By (author) Anne Gregory
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Public Relations in Practice by Anne Gregory
Book DescriptionInternational in scope and written in a practical style, this updated second edition offers expert advice and provides an introduction to a wide range of specialist areas. Subjects covered include: marketing communications; internal communication; financial public relations; government and local government relations; public relations for non-commercial organizations; business-to-business public relations; international communications; sponsorship; pressure groups; corporate social responsbility; and services public relations.
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Book DetailsISBN: 9780749433819
(234mm x 156mm x 23mm)
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Nov-2003
Country of Publication: United Kingdom
Books By Author Anne Gregory
Strategic Communication, Hardback (November 2014)
This Major Work captures the definitions, key developments and future of the field of strategic communication through a carefully selected collection of seminal papers on the topic.
Planning and Managing Public Relations Campaigns, Paperback (May 2014)
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This edition describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients.
Strategic Public Relations Leadership, Hardback (June 2013)» View all books by Anne Gregory
Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit.
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Author Biography - Anne Gregory
Anne Gregory is Professor of Public Relations and Director of the Centre for Public Relations Studies at Leeds Metropolitan University. She is the consultant editor of Kogan Page's PR in Practice series, published in conjunction with the Chartered Institute of Public Relations (CIPR), and the author of Planning and Managing Public Relations Campaigns, also published in the series.
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