Public Relations by Dan Lattimore
Look inside with Google Book Preview
Public Relations
By Dan Lattimore

Public Relations

The Profession and the Practice 3rd Revised edition

By (author) See other recent books by Dan Lattimore See other recent books by Otis W. Baskin See other recent books by Suzette T. Heiman
Format: Paperback

Normal Price: $214.95
Your Price: $193.45 AUD, inc. GST
Shipping: $7.95 per order
You Save: $21.50! (10% off normal price)
Plus...earn $9.67 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply

Public Relations by Dan Lattimore

Book Description

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

Buy Public Relations book by Dan Lattimore from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780073378879
ISBN-10: 0073378879
Format: Paperback
(251mm x 203mm x 17mm)
Pages: 456
Imprint: McGraw Hill Higher Education
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Jan-2009
Country of Publication: United States

Other Editions...


» Have you read this book? We'd like to know what you think about it - write a review about Public Relations book by Dan Lattimore and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Dan Lattimore

Dan Lattimore, Ph.D. is Vice Provost for Extended Programs and Dean of University College at the University of Memphis. He is also professor of Journalism. His undergraduate degree in journalism and economics is from Texas Christian University. He holds masters degrees from TCU in economics and Southwestern Baptist Seminary in education administration and his doctorate in mass communication is from the University of Wisconsin. He is the author of five books including Public Relations: The Profession and Practice, 5th Edition, published by McGraw Hill, and The Broadcast News Process 7th Edition, published by Morton Publishing Co. He is an accredited member of the Public Relations Society of America and is past chair (twice) of the Education Affairs Committee for PRSA. He is a past president of the PRSA Educators Academy and past president of the Memphis Chapter of Public Relations Society of America. Dr. Lattimore was vice president of the Accrediting Council for Journalism and Mass Communication for 6 years and rotated off the Council after 12 years on the Council last May. He is a member of the Commission for Public Relations Education. Among his professional work was 10 years as communication director for several USAID projects throughout the world where he produced numerous films and videos. He was acting director for a $20 million USAID project with Colorado State University, Utah State University and Cornell University for one year and associate director for the Colorado State project for three years. He was also communications director for the Minnesota-Wisconsin Baptist Fellowship for two years. He is the chair of the Curriculum Committee for the Regents Online Degree Programs for the Tennessee Board of Regents. He also developed the first online masters program in journalism in the country in 1995.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Dan Lattimore close
Recent books by Otis W. Baskin close
Public Relations: The Profession and the Practice by Otis W. Baskin
Effective Leadership in the Family Business by Otis W. Baskin
Public Relations by Otis W. Baskin
Recent books by Suzette T. Heiman close
Public Relations: The Profession and the Practice by Suzette T. Heiman
Public Relations by Suzette T. Heiman
» close