Public Relations by David W. Guth
Look inside with Google Book Preview
Public Relations
By David W. Guth

Public Relations

A Values-Driven Approach, Cases Edition 3rd Revised edition

By (author) See other recent books by David W. Guth See other recent books by Charles Marsh
Format: Paperback

Normal Price: $191.95
Your Price: $172.76 AUD, inc. GST
Shipping: $7.95 per order
You Save: $19.19! (10% off normal price)
Plus...earn $8.64 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Public Relations by David W. Guth

Book Description

Public Relations: A Values-Driven Approach, Cases Edition,adds 24 timely and exciting cases to the authors' successful introductory book, engaging the reader in the practice of public relations. Maintaining the intriguing and effective features of Public Relations: A Values-Driven Approach, the Cases Edition offers case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positive examples with public relations activities gone awry, the authors have developed eight brand-new case studies and updated cases from previous editions of Public Relations: A Values-Driven Approach proven to help the reader gain an understanding of the industry. An online Instructor's Manual provides answers to the thought-provoking discussion questions. In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach, Cases Edition, teaches the reader how to build ethical, productive relationships with strategic constituencies. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students.

Buy Public Relations book by David W. Guth from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780205495382
ISBN-10: 0205495389
Format: Paperback
(232mm x 191mm x 25mm)
Pages: 672
Imprint: Pearson
Publisher: Pearson Education (US)
Publish Date: 8-Aug-2006
Country of Publication: United States

Other Editions...


Books By Author David W. Guth


Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Public Relations book by David W. Guth and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by David W. Guth close
Strategic Writing by David W. Guth
»
Recent books by Charles Marsh close
Lived Theology by Charles Marsh
Strange Glory by Charles Marsh
Classical Rhetoric and Modern Public Relations by Charles Marsh
Strategic Writing by Charles Marsh
Wayward Christian Soldiers by Charles Marsh
God's Long Summer by Charles Marsh
Wayward Christian Soldiers by Charles Marsh
Public Relations by Charles Marsh
Beloved Community by Charles Marsh
Last Days by Charles Marsh
God's Long Summer by Charles Marsh
Reclaiming Dietrich Bonhoeffer by Charles Marsh
»
BoomerangBooks.com.au close