Pubs and Progressives
Reinventing the Public House in England, 1896-1960
By (author) David W. Gutzke
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Pubs and Progressives by David W. Gutzke
Book DescriptionNo self-respecting Victorian lady would enter a British pub, a florid drinking den where working men guzzled pints of beer. When brewers, inspired by the Progressive belief that the physical environment influenced moral behavior, turned to the problem of working-class drinking during the interwar years, they set to work reinventing the pub itself. Acting on a genuine belief in the possibility of social betterment, reformers found ready allies among not only government officials but also religious leaders, social workers, journalists, the landed classes, and even the royal family. In the process, brewers sought to undermine the stigma against pubic drinking and attract a broader clientele. Their Progressive ideas shaped the emergence of an "improved public house" in the interwar years that blurred distinctions among pubs, on one hand, and up-market hotels, restaurants, and roadhouses, on the other. Outside, cheerful gardens, children's playgrounds, and bowling greens greeted delighted customers. Inside, brewers wooed new patrons with meals, music, dancing, and live entertainment. Tea or entertainment rooms beckoned men, women, and even families; couples found intimacy in the new stylish lounge. In this astonishing story of the transformation of the pub, Gutzke draws on an array of sources and methods from gender studies, cultural history, literature, architecture, and urban planning, without neglecting the crucial role of ideology, economics, and politics. This broad-based study, in fact, will appeal not just to specialists but to anyone interested in the history of a pivotal English social institution.
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Book DetailsISBN: 9780875803357
(229mm x 152mm x 31mm)
Imprint: Northern Illinois University Press
Publisher: Northern Illinois University Press
Publish Date: 28-Nov-2005
Country of Publication: United States
Books By Author David W. Gutzke
Women Drinking Out in Britain Since the Early Twentieth Century, Paperback (September 2015)
Offers a way of conceptualising how women's drinking habits changed over more than a century in Britain.
Britain and Transnational Progressivism, Hardback (November 2008)» View all books by David W. Gutzke
This collection of essays explores how Progressivism was the historical catalyst for reforms across the social and political spectrum in Britain for over half a century.
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Author Biography - David W. Gutzke
DAVID W. GUTZKE is Professor of History at Missouri State University and President of the Alcohol and Temperance Group.
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