Punching In by Alex Frankel
Look inside with Google Book Preview
Punching In
By Alex Frankel

Punching In

One Man's Undercover Adventures on the Front Lines of America's Best-Known Companies

By (author) See other recent books by Alex Frankel
Format: Paperback

Normal Price: $31.90
Your Price: $28.71 AUD, inc. GST
Shipping: $7.95 per order
You Save: $3.19! (10% off normal price)
Plus...earn $1.44 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days



Punching In by Alex Frankel

Book Description

Curious to know just what happens behind the 'employees only' doors of big companies, journalist Alex Frankel embarked on an undercover reporting project to find out how some of America's well-known companies win the hearts and minds of their retail and service employees.Frankel knew the only way to find answers was to go native. During a two-year urban adventure through the world of commerce, Frankel applied for and was hired by a half-dozen companies: he proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store. At the heart of "Punching In" lies Frankel's quest to find out how some of the giants of commerce turn thousands of average job applicants into loyal-even fanatical-workers. How do they identify and recruit workers who will best fit their companies? How do they indoctrinate employees into their corporate cultures and make them perfect messengers of their brands? Along the way Frankel pauses long enough to wonder why he is so often immune to corporate attempts to win employees over.

Buy Punching In book by Alex Frankel from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780060849672
ISBN-10: 0060849673
Format: Paperback
(203mm x 135mm x 14mm)
Pages: 240
Imprint: HarperBusiness
Publisher: HarperCollins Publishers Inc
Publish Date: 18-Nov-2008
Country of Publication: United States

Other Editions...


Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Punching In book by Alex Frankel and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Alex Frankel

Alex FrankeL is a writer based in San Francisco. He has written about business culture and adventure for Wired, Fast Company, The New York Times Magazine, and Outside, and he is the author of Wordcraft: The Art of Turning Little Words into Big Business.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Alex Frankel close
»
BoomerangBooks.com.au close