Purple Cow

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Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

ISBN: 9780141016405
Classification: Management & management techniques
Format: Paperback (198mm x 129mm x 9mm)
Pages: 160
Publish Date: 27-Jan-2005
Country of Publication: United Kingdom

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Author Biography: Seth Godin
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

Recent books by Seth Godin » View all books by Seth Godin

Linchpin, Hardback (January 2010)

All Marketers Are Liars (with a New Preface), Hardback (November 2009)

Purple Cow, New Edition, Hardback (November 2009)

Helado de Albondiga, Paperback / softback (August 2009)

Word of Mouth Marketing, Hardback (February 2009)

Meatball Sundae, Paperback (January 2009)

Tribes, Paperback (November 2008)

Tribes, CD-Audio (October 2008)

Tribes, CD-Audio (October 2008)

Tribes, CD-Audio (October 2008)

Tribes, CD-Audio (October 2008)

Meatball Sundae, Audio (September 2008)

Meatball Sundae, Hardback (January 2008)

Tribes, Hardback (January 2008)

Meatball Sundae, Hardback (January 2008)

Meatball Sundae, CD-Audio (December 2007)

Dip, Audio (October 2007)

Small Is the New Big, Audio (August 2007)

Dip, Paperback (July 2007)

Everyone's an Expert (Reprint of a 2005 Free Ebook Under Creative Commons License), Paperback (June 2007)

» View all books by Seth Godin