Qualitative Methods for Marketplace Research
By (author) Shay Sayre
Normal Price: $159.00
Your Price: $143.10 AUD, inc. GST
Shipping: $7.95 per order
You Save: $15.90! (10% off normal price)
Plus...earn $7.16 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Qualitative Methods for Marketplace Research by Shay Sayre
Book DescriptionThis appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.
Buy Qualitative Methods for Marketplace Research book by Shay Sayre from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780761922704
(229mm x 152mm x 13mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 20-Apr-2001
Country of Publication: United States
Books By Author Shay Sayre
Entertainment and Society, Paperback (February 2010)» View all books by Shay Sayre
Introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. This title examines a broad range of types of entertainment, covering areas like sports, video games, gambling, theme parks, travel, and shopping, as well as media such as film, television, and print.
» Have you read this book? We'd like to know what you think about it - write a review about Qualitative Methods for Marketplace Research book by Shay Sayre and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.