Qualitative Researching with Text, Image and Sound
A Practical Handbook for Social Research
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Qualitative Researching with Text, Image and Sound by Martin W. Bauer
Book Description'This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong' - Susanna Hornig Priest, Texas A&M University; Author of 'Doing Media Research' Qualitative Researching with Text, Image and Sound offers a unique resource for today's social researcher. This practical handbook provides a comprehensive and accessible introduction to a broad range of research methods with the objective of clarifying procedures, good practice and public accountability. Following an introduction which discusses quality and quantity, and how these relate to issues of representation and knowledge interests in social research, the book is organized into four parts: * Part I covers different ways of collecting data and different types of data relating to text, image and sound: corpus construction, individual and group interviewing, narrative and episodic interviewing, video and film, and bemetology. * Part II introduces the main analytic approaches for text, image and sound: classical content analysis, argumentation, discourse, conversation analysis, rhetoric, semiotics, analysis of moving images, and of noise and music - each includes an introduction with examples and step-by-step advice on how to do it. * Part III covers computer-assisted analysis - including computer-assisted qualitative data analysis and key-word-in-context analysis. * Part IV addresses issues of good practice, looking at problems and fallacies in interpretation and develops quality criteria for qualitative research. This book provides researchers with the skills and knowledge to make the appropriate choices between different methods, types of data, and analytic procedures, and gives examples and criteria of good practice for each one. It will be essential reading for students and researchers across the social sciences.
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Book DetailsISBN: 9780761964810
(242mm x 170mm x 25mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 16-May-2000
Country of Publication: United Kingdom
Books By Author Martin W. Bauer
Textual Analysis, Hardback (March 2014)
With experienced and respected figures in the field at the helm, this title collects papers that are put into context and analyzed in a newly written introductory chapter which charts the developments and looks to the future of the field.
Culture of Science, Paperback (May 2013)
This book offers the first comparative account of the changes and stabilities of public perceptions of science within the US, France, China, Japan, and across Europe over the past few decades. The contributors address such topics as the influence of cultural factors and the question of science and religion.
Social Psychology of Communication, Hardback (March 2011)View all books by Martin W. Bauer
This is the first comprehensive text on social psychological approaches to communication, providing an excellent introduction to theoretical perspectives, special topics, and applied areas and practice in communication. Bringing together scholars of international reputation, this book provides a unique contribution to the field.
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Author Biography - Martin W. Bauer
Educated in Switzerland (Psychology and Economic History), and the UK (LSE, Social Psychology) and is currently Professor in Social Psychology and Research Methodology at the London School of Economics and Political Science, and a Research Fellow at the Science Museum in London. He taught internationally in France, Sweden, Switzerland, Brazil and Bulgaria, and advised national and international bodies on the public understanding of science. Expert and lay representations of risk; social and ethical implications of biotechnology; qualitative research methods; risk and trust; science in society and society in science; beliefs and attitudes
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