Radio, TV and Modern Life
By (author) Paddy Scannell
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Radio, TV and Modern Life by Paddy Scannell
Book DescriptionWritten by one of the foremost and widely--respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analysing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. This powerful and accessible book makes an important contribution to media studies in showing students how the history of the media can be enriched by communications theory.
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Book DetailsISBN: 9780631198741
(246mm x 167mm x 17mm)
Imprint: Blackwell Publishers
Publisher: John Wiley and Sons Ltd
Publish Date: 18-Nov-1996
Country of Publication: United Kingdom
Books By Author Paddy Scannell
Television and the Meaning of 'Live', Hardback (December 2013)
This book is about the question of existence, the meaning of life . It is an enquiry into the contemporary human situation as disclosed by television. Passionate and sweeping in scale, this new book from a leading media scholar is a major contribution to our understanding of the media today.
Media and Communication, Paperback (June 2007)
Traces the historical development of media and communication studies. This book sets out to describe and analyse its formulation in North America and Europe. It is suitable for upper level undergraduate and postgraduate students of media and communication, cultural studies and sociology.
Radio, TV and Modern Life, Paperback (November 1996)» View all books by Paddy Scannell
Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media.
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Author Biography - Paddy Scannell
Paddy Scannell is one of the founding editors of the journal Media, Culture and Society. His publications include A Social History of Broadcasting, co--written by David Cardiff (Blackwell, 1991). He is a reader at the Center for Communication and Information Studies at the University of Westminster.
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