Raising the Corporate Umbrella
Corporate Communications in the Twenty-First Century
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Raising the Corporate Umbrella by Philip J. Kitchen
Book DescriptionCorporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
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Book DetailsISBN: 9780333926390
(229mm x 152mm x 29mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 4-Sep-2001
Country of Publication: United Kingdom
Books By Author Philip J. Kitchen
Integrated Communications in the Post-Modern Era, Hardback (November 2014)
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
Dominant Influence of Marketing in the 21st Century, Hardback (April 2013)» View all books by Philip J. Kitchen
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
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Author Biography - Philip J. Kitchen
PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The Netherlands JIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USA ANDERS GRONSTEDT Sweden TOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995 JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speaker MARYLIN ROBERTS, University of Florida, US SHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom. PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand
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