The Globalization of Asian Dress
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Re-orienting Fashion by Sandra Niessen
Book DescriptionWhen Hong Kong entrepreneur David Tang opened his Shanghai Tang boutique on New York's Madison Avenue, it was not an isolated example of the globalization of Asian fashion. Further evidence is written on the labels in our closets, and paraded in the form of salwaar-kameez and silk sarongs by the rich and famous of London. The phenomenon merits scrutiny. This vanguard attempt points to the colonial era as the origin of fashion globalization, and describes its development as paralleling the gradual take-over of Asian daily wear by Western dress. From indigenous Batak weavers to Hong Kong designers, and from Indonesian businesswomen's power suits to Korean feminists' national costume, this book explores the sartorial interface of East and West.The globalization of Asian dress needs to be understood as part of an ongoing Orientalism that construes Asia as a feminine Other to the masculine West. The conventional Orientalist definition of fashion as an exclusively Western phenomenon has proved self-fulfilling in both East and West so that the conceptual boundary between the two is continually reasserted by design. Paying close attention to Asians' decisions about what clothing to make, sell, buy, and wear, the case studies in this book challenge Orientalist stereotypes of Asian style as passive and traditional and highlight how these actions are often made invisible by global cultural, rhetorical, and material practices that feminize Asia and the fashion world. This timely book will be of interest to dress and fashion theorists, anthropologists, sociologists, historians, art historians and all those interested in globalization, Orientalism and their effects.
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Book DetailsISBN: 9781859735343
(234mm x 156mm x 17mm)
Imprint: Berg Publishers
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Apr-2003
Country of Publication: United Kingdom
Books By Author Sandra Niessen
Re-orienting Fashion, Paperback (April 2003)
Asian fashion has become a global phenomenon of economic, political and social import. But the industry in Asia remains characterized by the gap between traditional centres of fashion and the marginalized periphery. This book explores Asian fashion in a global economic and cultural context.
Consuming Fashion, Paperback (September 1998)» View all books by Sandra Niessen
Clothing the body is a complicated act of daily existence. Drawing on ethnographic knowledge to connect theory and practice, this text reveals links between material culture, social and economic forces and personal performance to explain clothing choices through time and across cultures.
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Author Biography - Sandra Niessen
Sandra Niessen is an Anthropologist, Department of Human Ecology, University of Alberta. Ann Marie Leshkowich is Assistant Professor of Anthropology, College of the Holy Cross. Carla Jones is Vernacular Modernities Postdoctoral Fellow, Emory University.
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