A Reader in Marketing Communications
Normal Price: $294.00
Your Price: $264.60 AUD, inc. GST
Shipping: $7.95 per order
You Save: $29.40! (10% off normal price)
Plus...earn $13.23 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Reader in Marketing Communications by Philip J. Kitchen
Book DescriptionCombining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area - the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
Buy Reader in Marketing Communications book by Philip J. Kitchen from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415356480
(254mm x 178mm x 17mm)
Publisher: Taylor & Francis Ltd
Publish Date: 31-Aug-2005
Country of Publication: United Kingdom
Books By Author Philip J. Kitchen
Integrated Communications in the Post-Modern Era, Hardback (November 2014)
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
Dominant Influence of Marketing in the 21st Century, Hardback (April 2013)» View all books by Philip J. Kitchen
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
» Have you read this book? We'd like to know what you think about it - write a review about Reader in Marketing Communications book by Philip J. Kitchen and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687