Readings in Advertising, Society, and Consumer Culture
Normal Price: $82.99
Your Price: $74.69 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.30! (10% off normal price)
Plus...earn $3.73 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Readings in Advertising, Society, and Consumer Culture by Roxanne Hovland
Book DescriptionThis collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Buy Readings in Advertising, Society, and Consumer Culture book by Roxanne Hovland from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780765615459
(246mm x 174mm x 23mm)
Imprint: M.E. Sharpe
Publisher: Taylor & Francis Inc
Publish Date: 15-Nov-2007
Country of Publication: United States
Books By Author Roxanne Hovland
Advertising, Society, and Consumer Culture, Hardback (March 2010)» View all books by Roxanne Hovland
Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
» Have you read this book? We'd like to know what you think about it - write a review about Readings in Advertising, Society, and Consumer Culture book by Roxanne Hovland and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.