The Real Business of Photography
By (author) Richard Weisgrau
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Real Business of Photography by Richard Weisgrau
Book DescriptionDrawing from decades of experience as a working photographer and industry leader, the author defies popular "business myths" and trend-driven behaviour by providing a fresh, common sense approach to running a photography business. Focusing on what is specifically important to a photography business, the book covers all the essentials of running a photography business - setting a strategic vision and managing finances, networking for prospects and retaining clients - with the goal to develop an individual, unique business style.
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Book DetailsISBN: 9781581153507
(230mm x 153mm x 17mm)
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Apr-2004
Country of Publication: United States
Books By Author Richard Weisgrau
Licensing Photography, Paperback (March 2006)» View all books by Richard Weisgrau
Explains the complicated subject of licensing in clear layman's terms, so that readers can craft licensing agreements, price the values of those licenses, and negotiate fees successfully. This book includes tools for crafting licensing agreements, pricing licenses, and negotiating fees successfully. It also offers real-life examples and models.
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Author Biography - Richard Weisgrau
Richard Weisgrau has been the Executive Director of the country's leading photography association for the past fourteen years. A photographer who operated a multi-media production company for fifteen years, he has consulted hundreds of photographers on business and legal issues of all levels.
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