Real Estate Rainmaker
Successful Strategies for Real Estate Marketing
By (author) Dan G. Richard
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Real Estate Rainmaker by Dan G. Richard
Book DescriptionThe first book to focus on the entire process of lead management, not just front-end advertising and marketing Comprehensive and revolutionary, the three-step Real Estate Rainmaker system illustrates tested and proven techniques every sales person can use immediately. It also illustrates how readers can avoid the biggest mistake most salespeople make when they advertise properties alone--without the wider appeal of a direct response offer. Real Estate Rainmaker details twelve easy techniques to increase advertising results for no additional cost with proven direct response and lead generation techniques. Includes direct response copywriting and design, telemarketing, brochures, building a customer data base, and more. Dan Richard (Fairfax, VA) is founder and President of Gooder Group, a publisher of real estate marketing materials, featuring six monthly real estate newsletters and a wide selection of marketing tools, including brochures and handbooks.
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Book DetailsISBN: 9780471345541
(240mm x 164mm x 32mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 10-Nov-1999
Country of Publication: United States
Books By Author Dan G. Richard
Real Estate Rainmaker, Hardback (February 2004)» View all books by Dan G. Richard
Offers solutions and proven ways to use the Internet to drive your real estate business. This book includes online strategies you need to design and implement your own effective, profitable marketing strategy - with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies.
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Author Biography - Dan G. Richard
DAN GOODER RICHARD is one of the real estate industrys leading authorities in marketing and lead management. He is founder and president of Gooder Group, a publisher of real estate marketing materials since 1983 based in Fairfax, Virginia. Gooder Group publishes seven monthly real estate newsletters and a wide selection of marketing tools, including brochures, handbooks, website links, postcards, print ad templates, a sales letter library, and more.
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