Real Estate Rainmaker
Guide to Online Marketing
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Real Estate Rainmaker by Dan G. Richard
Book DescriptionLearn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide.In the "Real Estate Rainmaker: Guide to Online Marketing", Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy - with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the "Real Estate Rainmaker: Guide to Online Marketing" will help you generate more leads and more business than you ever thought possible!
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Book DetailsISBN: 9780471472230
(232mm x 164mm x 29mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 19-Feb-2004
Country of Publication: United States
Books By Author Dan G. Richard
Real Estate Rainmaker, Hardback (November 1999)» View all books by Dan G. Richard
This text focuses on the entire process of lead management, not just front-end advertising and marketing. It introduces a 3-step "Real Estate Rainmaker" system and offers proven techniques every salesperson can use immediately.
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Author Biography - Dan G. Richard
DAN GOODER RICHARD is one of the real estate industry's leading authorities in marketing and lead management. He is the founder and President of Gooder Group, a publisher of real estate marketing materials since 1983, based in Fairfax, Virginia. Gooder Group publishes six monthly real estate newsletters and a wide selection of marketing tools, including website content, automated e-mail brochures, handbooks, postcards, print ad templates, a sales letter library, and more. He is also the author of REAL ESTATE RAINMAKER(r): Successful Strategies for Real Estate Marketing, from Wiley.
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