Real Options by Martha Amram
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Real Options
By Martha Amram

Real Options

Managing Strategic Investment in an Uncertain World

By (author) See other recent books by Martha Amram See other recent books by Nalin Kulatilaka
Format: Hardback

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Real Options by Martha Amram

Book Description

Martha Amram and Nalin Kulatilaka suggest a smarter new way to think about strategic investments in terms of real options. By applying options thinking - the concept underlying the recent Nobel Prize-winning work on financial options - to the evaluation of nonfinancial assets, this innovative approach brings a financial market discipline to the evaluation of a company's opportunities. Using real options theory, managers can more effectively target crucial opportunities to redeploy, delay, modify, or even abandon capital-intensive projects as events unfold. Corporate executives in finance, investments, and project management should share this book with decision makers in information technology, strategic planning, corporate restructuring, venture capital, and law.

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Book Details

ISBN: 9780875848457
ISBN-10: 0875848451
Format: Hardback
(243mm x 165mm x 24mm)
Pages: 246
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 8-Dec-1998
Country of Publication: United States


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Author Biography - Martha Amram

Martha Amram is the president of Glaze Creek Partners, a consulting firm in Palo Alto, California. She frequently speaks to senior management groups and has substantial experience in the use of the real options approach for the development of business strategy. Nalin Kulatilaka is a professor of finance at Boston University's School of Management, where he teaches primarily at the Executive MBA level. He has published widely on real options, risk management, and international finance, and has addressed executive audiences throughout the world on these topics.

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