Real Time by Regis McKenna
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Real Time
By Regis McKenna

Real Time

Preparing for the Age of the Never Satisfied Customer large type edition

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Format: Hardback

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Real Time by Regis McKenna

Book Description

From the author of Relationship Marketing comes a provocative book on doing business in a real time world-one in which time and distance vanish, action and response are simultaneous, and customers demand instant gratification...or else. Technology is continually transforming our existence in profound ways; and the pace of change is speeding up, not slowing down: we get cash in seconds at ATMs, we watch wars unfold instantaneously on live television. Almost all technology today compresses to zero the time needed to acquire and use information, to make decisions and initiate actions, to deploy resources and innovate. What does all this mean to the creators and managers who want to lead their organizations successfully in the real time world? Above all, says McKenna, management must be prepared for the eventuality of anything-anytime, anywhere, and in-your-face. The companies best equipped for the twenty-first century are seizing the opportunities that our real time reality presents. Their leaders understand that real time means exceptional responsiveness to customer expectations and ongoing adjustments to deliver. Fresh with stories from McKenna's own experience as entrepreneur and consultant to the world's most influential leaders, Real time will move readers to think in new ways, act with lightning speed, and break sound barriers of innovation. A Business Week Bestseller. "A magnificent tour through an exciting if uncertain future in which everybody's connected to everybody."--The Wall Street Journal "McKenna has written a manifesto for marketers, customer-service employees and managers in general. In an accessible and convincing manner, he explains why--and showshow--corporations must use these technological advancements to compete in today's marketplace."--Publishers Weekly "Real Time has all the ingredients of a successful business book, including a simple yet powerful theme."--Upside "[McKenna's] unique observations on the state of technology, marketing, and customer service could make this book a standard."--Booklist "It's high time a management guru squelched the notion of scientific management, just as quantum physics and chaos theory have eroded the old mechanistic view of science. Real Time does just that..."--Business Week "Regis McKenna [is] a high-tech marketing whiz, star of the business-seminar circuit and author of Relationship Marketing. Now comes Real Time, another up-to-the-minute report from the future's front lines."--Adweek

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Book Details

ISBN: 9780875847948
ISBN-10: 0875847943
Format: Hardback
(218mm x 149mm x 25mm)
Pages: 208
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 8-Aug-1997
Country of Publication: United States

Other Editions...

Books By Author Regis McKenna

Total Access by Regis McKenna Total Access, Hardback (March 2002)

"Total Access: Giving Customers What They Want in an Anytime, Anywhere World".

Real Time by Regis McKenna Real Time, Paperback (February 1999)

The focus of this book is real-time, a world of instant gratification and infinite opportunity. It provides specific examples and ideas from companies that are testing the boundaries of space and time, and includes company web site addresses.

Crossing the Chasm by Regis McKenna Crossing the Chasm, Paperback (August 1998)

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

Relationship Msarketing by Regis McKenna Relationship Msarketing, Paperback (April 1993)

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.

» View all books by Regis McKenna


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