Preparing for the Age of the Never Satisfied Customer large type edition
By (author) Regis McKenna
Normal Price: $42.99
Your Price: $38.69 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.30! (10% off normal price)
Plus...earn $1.93 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Real Time by Regis McKenna
Book DescriptionFrom the author of Relationship Marketing comes a provocative book on doing business in a real time world-one in which time and distance vanish, action and response are simultaneous, and customers demand instant gratification...or else. Technology is continually transforming our existence in profound ways; and the pace of change is speeding up, not slowing down: we get cash in seconds at ATMs, we watch wars unfold instantaneously on live television. Almost all technology today compresses to zero the time needed to acquire and use information, to make decisions and initiate actions, to deploy resources and innovate. What does all this mean to the creators and managers who want to lead their organizations successfully in the real time world? Above all, says McKenna, management must be prepared for the eventuality of anything-anytime, anywhere, and in-your-face. The companies best equipped for the twenty-first century are seizing the opportunities that our real time reality presents. Their leaders understand that real time means exceptional responsiveness to customer expectations and ongoing adjustments to deliver. Fresh with stories from McKenna's own experience as entrepreneur and consultant to the world's most influential leaders, Real time will move readers to think in new ways, act with lightning speed, and break sound barriers of innovation. A Business Week Bestseller. "A magnificent tour through an exciting if uncertain future in which everybody's connected to everybody."--The Wall Street Journal "McKenna has written a manifesto for marketers, customer-service employees and managers in general. In an accessible and convincing manner, he explains why--and showshow--corporations must use these technological advancements to compete in today's marketplace."--Publishers Weekly "Real Time has all the ingredients of a successful business book, including a simple yet powerful theme."--Upside "[McKenna's] unique observations on the state of technology, marketing, and customer service could make this book a standard."--Booklist "It's high time a management guru squelched the notion of scientific management, just as quantum physics and chaos theory have eroded the old mechanistic view of science. Real Time does just that..."--Business Week "Regis McKenna [is] a high-tech marketing whiz, star of the business-seminar circuit and author of Relationship Marketing. Now comes Real Time, another up-to-the-minute report from the future's front lines."--Adweek
Buy Real Time book by Regis McKenna from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780875847948
(218mm x 149mm x 25mm)
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 8-Aug-1997
Country of Publication: United States
Books By Author Regis McKenna
Total Access, Hardback (March 2002)
"Total Access: Giving Customers What They Want in an Anytime, Anywhere World".
Real Time, Paperback (February 1999)
The focus of this book is real-time, a world of instant gratification and infinite opportunity. It provides specific examples and ideas from companies that are testing the boundaries of space and time, and includes company web site addresses.
Crossing the Chasm, Paperback (August 1998)
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
Relationship Msarketing, Paperback (April 1993)» View all books by Regis McKenna
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominateand ownthe market in the Age of the Customer.
» Have you read this book? We'd like to know what you think about it - write a review about Real Time book by Regis McKenna and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.