Real Time by Regis McKenna
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Real Time
By Regis McKenna

Real Time

Preparing for the Age of the Never Satisfied Customer

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Format: Paperback

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Real Time by Regis McKenna

Book Description

Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ...or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything--anytime, anywhere, and in-your-face. We get cash in seconds at ATMs, we watch wars unfold instantaneously on live TV. Technology today compresses to zero the time needed to acquire information, to make decisions, to react, and to innovate. The companies best equipped for the twenty-first century understand that real time means exceptional responsiveness to customer expectations, and are seizing the opportunities that our real time reality presents. Real Time explores how to create a sensing organization that constantly monitors, queries, verifies, adjusts, tries, and initiates. It will spark your imagination, move you to think in new ways, and ignite a lively debate on how to dominate in real time.

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Book Details

ISBN: 9780875849348
ISBN-10: 0875849342
Format: Paperback
(211mm x 140mm x 16mm)
Pages: 224
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 28-Feb-1999
Country of Publication: United States

Other Editions...

Books By Author Regis McKenna

Total Access by Regis McKenna Total Access, Hardback (March 2002)

"Total Access: Giving Customers What They Want in an Anytime, Anywhere World".

Crossing the Chasm by Regis McKenna Crossing the Chasm, Paperback (August 1998)

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

Real Time by Regis McKenna Real Time, Hardback (August 1997)

The focus of this book is real-time, a world of instant gratification and infinite opportunity. It provides specific examples and ideas from companies that are testing the boundaries of time and space, and includes company web site addresses.

Relationship Msarketing by Regis McKenna Relationship Msarketing, Paperback (April 1993)

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.

» View all books by Regis McKenna


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Author Biography - Regis McKenna

Regis McKenna is the chairman of the McKenna Group in Palo Alto, California. He lectures and conducts seminars on technology marketing and has worked with more than 300 start-ups, including Apple, Microsoft, Silicon Graphics, and Genetech. He is the author of Relationship Marketing and The Regis Touch.

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