Reality Check by Guy Kawasaki
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Reality Check
By Guy Kawasaki

Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Library ed [CD-Audio/MP3 Edition]

By (author) See other recent books by Guy Kawasaki
Narrator Paul Boehmer See other recent books by Paul Boehmer
Format: CD-Audio

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Reality Check by Guy Kawasaki

Book Description

In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: -How to get a standing ovation -The art of schmoozing -How to create a community -The top ten lies of entrepreneurs -Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.

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Book Details

ISBN: 9781400140640
ISBN-10: 1400140641
Format: CD-Audio
(165mm x 172mm x 24mm)
Imprint: Tantor Media, Inc
Publisher: Tantor Media, Inc
Publish Date: 1-Dec-2008
Country of Publication: United States

Other Editions...


Books By Author Guy Kawasaki

Art of the Start 2.0 by Guy Kawasaki Art of the Start 2.0, Paperback (March 2015)

Shows you how to deploy all these new tools. This book helps you master the fundamental challenges that have not changed: building a strong team, creating a product or service, and facing down your competition.

Twitter Power 3.0 by Guy Kawasaki Twitter Power 3.0, Paperback (January 2015)

Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3. 0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage.

Art of Social Media by Guy Kawasaki Art of Social Media, Hardback (December 2014)

"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.

Ready to be a Thought Leader? by Guy Kawasaki Ready to be a Thought Leader?, Hardback (February 2014)

The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas.

» View all books by Guy Kawasaki

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Author Biography - Guy Kawasaki

Guy Kawasaki is the managing director of Garage Technology Ventures, a venture-capital firm, and the author of "Rules for Revolutionaries." Paul Boehmer, who has appeared on Broadway, on television, and in films, narrated an award-winning unabridged recording of "Moby Dick."

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