The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Library ed [CD-Audio/MP3 Edition]
Reality Check by Guy Kawasaki
Book DescriptionIn Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: -How to get a standing ovation -The art of schmoozing -How to create a community -The top ten lies of entrepreneurs -Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.
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Book DetailsISBN: 9781400140640
(165mm x 172mm x 24mm)
Imprint: Tantor Media, Inc
Publisher: Tantor Media, Inc
Publish Date: 1-Dec-2008
Country of Publication: United States
Books By Author Guy Kawasaki
Art of the Start 2.0, Paperback (March 2015)
Shows you how to deploy all these new tools. This book helps you master the fundamental challenges that have not changed: building a strong team, creating a product or service, and facing down your competition.
Twitter Power 3.0, Paperback (January 2015)
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3. 0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage.
Art of Social Media, Paperback (December 2014)
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. With more than 100 tips, tricks, and insights, this book presents a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.
Ready to be a Thought Leader?, Hardback (February 2014)» View all books by Guy Kawasaki
The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas.
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Author Biography - Guy Kawasaki
Guy Kawasaki is the managing director of Garage Technology Ventures, a venture-capital firm, and the author of "Rules for Revolutionaries." Paul Boehmer, who has appeared on Broadway, on television, and in films, narrated an award-winning unabridged recording of "Moby Dick."
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