Recent Advances in Tourism Marketing Research
Normal Price: $271.00
Your Price: $243.90 AUD, inc. GST
Shipping: $7.95 per order
You Save: $27.10! (10% off normal price)
Plus...earn $12.20 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Recent Advances in Tourism Marketing Research by Kaye Sung Chon
Book DescriptionIn order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business. Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including: * market segmentation * importance-performance analysis * tourism demand forecasting * destination choice modeling * experience-based sampling methods * qualitative methods in tourism research Recent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.
Buy Recent Advances in Tourism Marketing Research book by Kaye Sung Chon from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781560248361
(229mm x 159mm x 25mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 19-Nov-1996
Country of Publication: United States
Books By Author Kaye Sung Chon
Gay Tourism, Hardback (August 2006)
The gay tourism industry a progressive social force or a pull towards an oppressive status quo? This book investigates the emergence of a commercial gay tourism industry for male clients, the way it is organized, and how the tourism industry promotes cities, resorts, and nations as 'gay' destinations.
Community Destination Management in Developing Economies, Paperback (May 2006)
Presents a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. This book discusses illustrative case studies and effective practical approaches for various facets of destination management.
Managing Sustainable Tourism, Paperback (February 2006)
Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the protection of environments. This book tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don't sacrifice positive economic growth.
Growth Strategies of Hotel Chains, Hardback (February 2006)» View all books by Kaye Sung Chon
A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments.
» Have you read this book? We'd like to know what you think about it - write a review about Recent Advances in Tourism Marketing Research book by Kaye Sung Chon and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.