Recent Advances in Tourism Marketing Research
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Recent Advances in Tourism Marketing Research by Kaye Sung Chon
Book DescriptionIn order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business. Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including: * market segmentation * importance-performance analysis * tourism demand forecasting * destination choice modeling * experience-based sampling methods * qualitative methods in tourism research Recent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.
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Book DetailsISBN: 9781560248361
(229mm x 159mm x 25mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 19-Nov-1996
Country of Publication: United States
Books By Author Kaye Sung Chon
Gay Tourism, Hardback (August 2006)
The gay tourism industry a progressive social force or a pull towards an oppressive status quo? This book investigates the emergence of a commercial gay tourism industry for male clients, the way it is organized, and how the tourism industry promotes cities, resorts, and nations as 'gay' destinations.
Community Destination Management in Developing Economies, Paperback (May 2006)
Presents a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. This book discusses illustrative case studies and effective practical approaches for various facets of destination management.
Managing Sustainable Tourism, Paperback (February 2006)
Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the protection of environments. This book tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don't sacrifice positive economic growth.
Growth Strategies of Hotel Chains, Hardback (February 2006)» View all books by Kaye Sung Chon
A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments.
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